6 Do's & Don'ts for Creating Great Snapchat Ads

Snapchat is a relatively unique platform for advertisers because, unlike others, it continuously captures the attention of younger generations.  Since its inception in 2011, Snapchat has not only grasped the millennial audience in their younger years but also, more recently, attracted Generation Z (Gen Z). As the millennials began to cycle out of utilizing the platform, Gen Z claimed it for themselves. According to Snapchat, the platform currently reaches 90% of 13- to 24-year-olds in the United States. If you are in the market to capture Gen Z eyeballs, Snapchat should definitely be part of your media plan.  3 Do’s for Snapchat Advertising As you develop your campaigns, though, make sure to do these three things. 1. Do Design Creative Based on Objective When designing creative for the Snapchat interface make sure to design it with your specific goal in mind. Your ad assets should pull a user in and make them want to see more.  For example, adding additional imagery that guides the user to the swipe up feature at the bottom of your snap encourages snapchatters to head to your web page, app download, or lead generation form to take the next step.  Snapchat even has unique features…
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