Twitch has streaming deals in its new Shopping category – Tubefilter

Live streams have become the new QVC programs, and Twitch is hopping onto the bandwagon. The Amazon-owned platform is linking up with its parent company to populate a new Shopping category that showcases streamers who are selling products to their viewers. The new Twitch category has been given prime real estate on the platform’s homepage. A labeled button in the upper left-hand corner of the screen leads users to a directory, where they can discover creators who are hawking everything from shoes to skincare products to VR headsets. Kotaku notes that the current faces of the Twitch Shopping category aren’t necessarily Twitch stars. Instead,  Amazon Live sellers are taking up space on the platform that Amazon acquired in 2014 for approximately $970 million. Subscribe for daily Tubefilter Top Stories Subscribe In the decade-plus since Amazon added Twitch to its arsenal, the retail giant has sometimes seemed unsure about what to do with a platform best known for hosting video game streams. For years, ecommerce was little more than a curiosity on Twitch. Even after shoppable streams showed up for the first time, only a limited number of creators gained access to that feature. The growth of live shopping has changed the conversation. Whatnot is an
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