UC Berkeley opens Twitch studio for student-athletes and NIL opportunities – Mashable

A PS5 lounge and professional cameras are part of Berkeley’s plan to help student-athletes become creators.  By  Olivia Tauber Olivia Tauber Deputy Digital Culture Editor Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master’s degree in Journalism from NYU and a Bachelor’s from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter. Read Full Bio  on October 19, 2026 Share on Facebook Share on Twitter Share on Flipboard Credit: Douglas Stringer/Getty Images College athletes already have practice, classes, and games on the calendar. At the University of California, Berkeley, there’s now a place to fit in a Twitch stream, too. Cal has opened an on-campus production studio where student-athletes across all sports can go live on the school’s StreamU channel. Announced Oct. 12, the space has 10 hours of weekly programming planned, including workouts, teammate challenges, gaming sessions, cooking contests, and campus tours. The goal is to help athletes turn their personalities and interests into an audience — and potentially new business opportunities.
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