Kind Patches improves Snapchat lift 25% with Sonar Optimize – Triple Whale

Kind Patches lifted Snapchat blended ROAS 25% and lowered CPA 15% with Triple Whale Sonar Optimize. Kind Patches is a wellness brand that makes wearable health patches to cover different needs, including sleep, stress, and energy. Since launching in late 2023, the brand has grown more than 20x, reaching millions of customers globally. That growth is built on always-on experimentation. The team tests new products, creative, and ad channels to learn what works and quickly scale winners. With paid media running across several channels, Magnus Hjörne, Co-Founder and CEO, leads the business and relies on Triple Whale as Kind Patches’ source of truth for understanding how each channel contributes to performance. Measuring Snapchat’s new-customer impact alongside other channels Kind Patches started advertising on Snapchat with the goal of acquiring new customers beyond the audiences it was reaching through its existing paid mix. For a team investing across multiple channels, including Google, YouTube, TikTok, evaluating performance requires more than relying on each platform’s own reporting. Every platform attributes conversions differently, making it difficult to compare results consistently and determine where paid media is driving growth. Snapchat had a specific job for Kind Patches: bring in new customers. Magnus says Snapchat has
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