Launch Cycle names former LinkedIn, PropertyGuru marketer as commercial chief

Singapore-based digital marketing agency Launch Cycle has appointed former LinkedIn and PropertyGuru marketing leader Sivaram Parameswaran (pictured) as co-founder and chief commercial officer, as it looks to strengthen its leadership and expand its presence across Singapore, the GCC and India. In his new role, Parameswaran will work alongside CEO and co-founder Raghav Ahooja to lead Launch Cycle’s growth and commercial strategy. Parameswaran brings more than 15 years of marketing experience across technology, entertainment and high-growth startups. Before joining Launch Cycle, Parameswaran was vice-president of marketing at Aureus Group and spent more than two years at PropertyGuru Group, holding several roles across Singapore and Vietnam, including country marketing director for Singapore and consumer marketing director for Singapore and new business. Don’t miss: TSL Media Group officially launches Social Makers agency Earlier in his career, he spent nearly nine years at LinkedIn, most recently as head of brand marketing for APAC, having also led brand marketing in India and social strategy across the region. He began his career in digital marketing at The Walt Disney Company, working on campaigns for its portfolio of entertainment brands in India. His appointment comes as the agency looks to build its business around a model that combines senior
Read More