Getting a product noticed can be one of the hardest parts of building a business. Popsmith …

Getting a product noticed can be one of the hardest parts of building a business. Popsmith cofounder Tal Moore invested millions in developing a premium stovetop popcorn maker, but the company struggled to find customers. With its finances under pressure, Moore reconsidered how the brand could reach a wider audience without relying on expensive advertising. One outreach led to an unexpected opportunity. Correspondent Kathleen Elkins explains how one outreach effort led to an unexpected opportunity. Read more at the link in the comments. See more comments More from this author Explore content categories
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