How YourLibaas Leveraged WhatsApp Commerce Decoding The Indian Consumer

The Indian eCommerce space is still maturing – majority of the consumers, especially the tier 2 and 3 residents, still prefer brick and mortar stores, and are suspicious of online stores. There are multiple news reports suggesting how consumers were duped by marketplace sellers and their suspicion is not unwarranted.  Then there is another class of consumers willing to go the extra mile and order online but are not technically equipped to do so. In collaboration with Statista, UAE based eCommerce company YourLibaas conducted a survey to understand the Indian consumer’s pain points within the ethnic apparel space and tried to understand what are the hurdles they face shopping online. They introduced AI-based chatbots for WhatsApp and Facebook Messenger to facilitate the ordering process as the major pain point turned out to be ‘inability to order online’. Founded by Khalid Raza Khan and Akram Tariq Khan in 2014, YourLibaas features international designers within the ethnic apparel space. “The Indian designer apparel eCommerce space is vibrant and growing at an herculean pace with an influx of new consumers,” said Akram Tariq Khan, cofounder of YourLibaas. Akram, who was born and brought up in the middle east, said that similarities within cultures…
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