Polar Beat, the world’s largest live, fully virtual New Year’s Eve concert experience The free virtual event, which starts at 6:35pm EST and will count down to the new year, will see popular music artists Sigur Ros and Kaleo, among other Icelandic celebrities, transformed into avatars for the night. Festival goers will also take part as avatars by registering on www.newyear.is. The sign-up process is simple and free; register with a Snapchat account and enter a Bitmoji avatar to participate. OZ is dedicated to bringing interactivity to a diverse set of live events and virtual spaces by spearheading this new frontier of self-expression. OZ uses various leading avatar platforms, such as the new Snap 3D Bitmoji, to create a universal stage that allows creators to engage with a worldwide audience. Directive Games, a leading AR game innovator, have brought its experience to help build this event’s virtual world. “Our goal with this New Year’s festival is to premiere the ultimate stage for the world by uniting everyone in a shared experience—full of energy and life—where they are free to interact and express themselves,” says Gudjon Gudjonsson, CEO of OZ. “With OZ technology, we remove physical barriers for audiences, taking them inside…
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