YouTube Influencer Launches Fast Food Empire Overnight

With a tweet, famed YouTube influencer MrBeast launched a nationwide burger chain. Overnight, 300 locations across the United States began operation, offering the young celebrities’ signature brand of beef to fans exclusively through delivery apps. Powered by an army of ghost kitchens and launched into the stratosphere by social media, MrBeast Burger offers a glimpse of retail powered by Gen Z.  I just launched 300 restaurants nationwide! Just go on your favorite delivery app and order a MrBeast Burger! WE’VE BEEN WORKING ON THIS FOR FOREVER AND IM SO EXCITED! pic.twitter.com/hn7tXeWrOu— MrBeast (@MrBeastYT) December 19, 2020 Jimmy “MrBeast” Donaldson’s YouTube channel has 47.8 million subscribers, where his videos have more than 3 billion views. His channel alone earns the 22-year-old an estimated $24 million a year. His channel is known for attention-grabbing stunts, like giving away large sums of money and pranking fellow YouTube celebrities. His latest stunt is launching a fast food empire that bears his brand name. But is it more than a stunt?  Strictly speaking, Mr Beast Burger is a ‘virtual restaurant,’ only available through delivery. Will Hyde, a producer for MrBeast, led the charge, working with Virtual Dining Concepts to develop the initial locations and establish…
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