Reliance to embed JioMart in WhatsApp within six months

Third-party apps that build online inventories of products and engage with customers through WhatsApp and other social media, though popular, don’t offer the same integration level that WhatsApp is trying to build with JioMart.(MINT_PRINT) The integration will allow JioMart catapult its reach across India, allowing Reliance Retail to pose a serious challenge to Flipkart and Amazon’s domination in India’s fast-growing online retail market. Billionaire Mukesh Ambani’s Reliance Retail Ltd plans to embed its e-commerce app JioMart into WhatsApp within six months, allowing the 400 million users of India’s most popular messaging service order products without having to leave the app, two officials aware of the development said, requesting anonymity.The integration will allow JioMart catapult its reach across India, allowing Reliance Retail to pose a serious challenge to Flipkart and Amazon’s domination in India’s fast-growing online retail market. Ambani is trying to wrest a bigger share of India’s retail market, estimated to reach $1.3 trillion by 2025. Reliance is already India’s biggest offline retailer.JioMart was launched in May across 200 cities and towns, a month after Reliance Retail signed a pact with WhatsApp to boost the reach of the online shopping website. In April, Facebook Inc. bought a 9.9% stake in…
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