How to Create a Stronger LinkedIn Headline

Your LinkedIn headline is the most critical part of your profile because, along with your name and profile photo, it is the first thing people see when they find you in search results on LinkedIn and Google or visit your profile. It even gets pulled into any comment you make on LinkedIn! Spend the time to customize your LinkedIn headline like the examples included in this article. Otherwise, LinkedIn will pull in your current job title and company as your headline, and I know you can do better than that. On Google, people search for information; whereas on LinkedIn, they search for a person, underscoring the importance of your headline. Your headline is a powerful tool to garner interest in you and reinforce your personal brand. The role of your LinkedIn headline is to create curiosity and interest in your profile, so a viewer is interested in learning more about you and your background. Speak the language of your target clients and prospects; use terms they might use in their searches… If your headline isn’t doing that, then you are losing opportunities for effectively branding yourself and potential new business and referrals. Plus it costs nothing to customize it! The…
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