Twitch: The Ultimate COVID-19 Beneficiary

Back in May of 2005, the world changed forever when three former PayPal employees launched their unfinished website. The free video-sharing platform Youtube was made available to anyone who had an Internet connection. With its release to the public, Youtube ushered in the era of constant content creation that began with grainy comedy sketches and cute cat edits and today covers any topic that you could think of, from home training to ASMR. In this new online world, one industry has slowly risen to the forefront—live streaming. “Live streaming” is the act of sharing content with viewers in real time, allowing creators to interact with their viewers while they are delivering their content. Previously, live content had been reserved for big broadcast stations that had access to the technology and resources to make it available to the general public. But the continued development of the Internet has created the opportunity for anyone with a phone or computer to livestream their daily activities. Youtube launched its “Youtube Live” function for content creators in 2011, but there is another platform that has competed with Youtube in this category, at times even surpassing it. In the same year, the executive team of Justin.tv launched Twitch.tv,…
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