Did Whatsapp's new policies spark an Exodus?

The dip in users may not impact Whatsapp as significantly as one might expect.Before we dive into the depths of this quandary that is being debated with furore, I’d like to make a few disclosuress at the outset.I am an active WhatsApp userI have read, understood and accepted the recent terms & conditions prompted by WhatsappI have not migrated to Signal or Telegram or even considered downloading the sameWhile I am a part of the digital marketing industry and one can rightly assume that I would advocate data sharing, the nature of my job is such that it enables me to understand the perspective of the end-user and that of a business, as well. Thus, it helps me stay objective on the issueWe Chose ThisWhen WhatsApp was introduced to India back in 2009[1], there was little to no hesitation in ‘choosing’ to join the bandwagon. We were presented with a utility driven app that helped us engage in instant interactive conversation, with the ease of sharing pictures and media. The best part of it all, was that this was at no cost! With over 400 million active Indian users across demographics[2], Whatsapp’s seamless and convenient interface has made it the…
Read More