The Number of People Who Use Facebook May Have Peaked

Email Folks in the US and Canada are staying indoors now more than ever, and yet, they’re still using Facebook less. More so than any other social media outlet in history, Facebook has become a staple of the internet. However, in recent months the number of daily active users in the US and Canada has actually stalled. So, could we be witnessing the decline of Facebook? Has Facebook Peaked? Last week, Facebook posted its 2020 performance update [PDF]. In it, we learned that the social network has added almost 300 million more active users over the course of 2020. However, that growth entirely has come from outside of North America. Facebook added 5 million daily active users in 2020, but that’s while losing daily active users in the US and Canada throughout the year. Definitely not the sort of data you’d expect to see after a global pandemic has plagued everyone around the world, forcing everyone indoors. North America is Facebook’s first and oldest market, so if this is a sign of what’s to come, the platform is going to have to do something to make itself “essential” for people again. Thankfully, there should be more than enough funds to do…
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