Snap Inc will not have 'more feet on the street' in India, yet

Snapchat has also launched Spotlight, a feature to create videos a la Tiktok, which had over 100 million active users in January but is not yet available in India. Image: Reuters Snap Inc, the parent company of social media platform Snapchat, is not looking to expand its in-house team in India until the country is ready for `full Snap monetization’, said Jeremi Gorman, Chief Business Officer, at the company’s investor meet.Instead the firm will continue to work with its partners in the hybrid model, she added. India is one of the fastest growing markets for Snapchat and has over 60 million users.Responding to a query on international markets at the Snap’s Investor Day meet on February 23, Gorman said, “In our more developing markets (like India) it is the hybrid strategy until we get to a place where the community is ready for full snap monetization.”She added that “In more matured markets where we have deep smartphone penetration and daily active users are exceptional already, we will be investing in building those support teams to ensure that we get the same results we got in North America over the last two years.” North America is the largest revenue generator for the company.Snap in…
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