Fashion brand Badblood under fire for 'blackfishing' on Instagram

A now-deleted Instagram post from Badblood has been criticized for “blackfishing.” (Badblood’s Instagram) Women’s loungewear brand Badblood has been forced to apologize for darkening the skin of one of its models amid accusations of blackfishing.In a recent Instagram post, the brand offered its “sincere apologies” and asked for the “benefit of the doubt” after taking down the controversial post.“By increasing the contrast between our clothes and that of the model, we unfortunately thought our clothes would look even better,” the company said.The apology came days after a thread of tweets criticizing Badblood’s Instagram post promoting its Tencel cashmere cami went viral last week.“I had a mix emotions ranging from shock, anger, disbelief and frustration because I thought brands would do better than fake someone’s skin color when there are many beautiful and talented black models all over Korea who work with other brands,” said Amaal Abdulkadir, the 25-year-old teacher in London who wrote the tweets.Having been a customer of the brand before, she was scrolling through her Instagram feed Thursday night when she stumbled upon the post.“At first I was like, oh, they finally used a black model,” she told The Korea Herald.“Then I looked closer at the picture and…
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