How Snapchat made a comeback and won back users and advertisers

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week’s edition:How Snapchat made a comeback and the key moments in its turnaroundHow YouTube creators are using Amazon’s live shopping feature, Amazon LiveThe pitch a self-published author sent to Instagram influencers to get free marketingAnd more including the top fitness influencers on TikTok and how much a YouTuber with 50,000 subscribers makes per month.Snap is on a growth tear. Here’s how the once flailing company got advertisers to fall in love with it and reversed a sales slump. Snapchat. Reuters Snap has won back users and advertisers after a rocky start as a public company.The company has expanded its ad formats and cozied up to creators to try and dial up the amount of time users spend on the platform. Tanya Dua, Lara O’Reilly, and Dan Whateley spoke with 22 people close to Snap to chart the key moments in its turnaround.Catering to advertisers was an important part the company’s comeback. But Snap has also made recent efforts with the influencer community.Here are some changes Snap made to appeal to creators:The company…
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