Logitech SG jumps on Clubhouse session to reach Millennial Apple users

Electronic accessories and software firm Logitech recently jumped on audio app platform Clubhouse to create a brand awareness, and to build its brand leadership with Millennials Apple users. Done in collaboration with influencer marketing agency Kobe, the campaign saw Logitech holding a 45-minute Clubhouse stream with a theme centred around a quiz called “This or That” where audiences could choose between two options provided. The questions revolved around lifestyle choices, and engaged the audience by getting them to heed over to Kobe’s Instagram to express their preferences. Some of the questions included “Hustle vs TaiTai life?”, “Work-from-home vs office life?”, and “Simple desk set up vs efficient set up?”  Apart from the interactive polls and the engaging sharing sessions, Logitech also held a giveaway event, which acted as an incentive for users to tune into the Clubhouse stream. There were two giveaways during the live event, one during the midway point of the stream and the other at the end of the stream. Items such as Logitech’s bluetooth keyboard for Apple devices and Logitech wireless mouse were given as prizes. To drum up hype for the event, Logitech worked with three influencers @j.jaikishan, @johnathanchua, and @leeshuhadah to release teasers for its 45-minute Clubhouse stream…
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