LinkedIn exec shares tips for an effective job search on 'Newsday Live'

LinkedIn tools can make job hunters’ resumes come alive and give them insight into their target companies, an executive said in a “Newsday Live” program.. Prospective job candidates can make their LinkedIn profiles stand out by adding a high-quality profile photo or a video, said Ada Yu, group product manager at LinkedIn. “Nearly 80% of hiring managers believe a video is an important way to understand candidates,” Yu said during the online event, part of Newsday’s Carving Out a Career series. Yu said that LinkedIn is rolling out a new “video cover story” feature that allows job candidates to offer “a glimpse into your personality.” Yu was interviewed by Faith Jessie, Newsday anchor, and Victor Ocasio, Newsday’s labor and employment reporter. LinkedIn, now owned by Seattle-based Microsoft Corp., is a professional networking site with about 740 million members worldwide. Other LinkedIn profile tips offered by Yu included: •Write a summary in the “about” section to tell your “unique story”; •Use photos, presentations and other rich media to illustrate your past experience; •Include skills such as coaching, courses and volunteering beyond the workplace; •Turn on the “open to work” feature that lets recruiters and the broad LinkedIn community know that you’re…
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