Building a Community for Your Small Business on Instagram

Instagram has at least 1 billion active users going on the platform every month, but it’s not just for selfies and beautiful travel photos. According to recent statistics, 81% of users turn to the platform to search for products and services. For brands and businesses, this means more opportunities to sell their products and gain customers. However, you can’t just post and wait for your followers to come. If you want to boost engagement and build a thriving community around your brand, here are some things you can do. Interact with followers Interacting with followers lets them know that you care about them, and they expect a response especially if they’ve left you a question in the comments box. Aside from acknowledging or replying to whatever comes your way, Business 2 Community suggests encouraging customers to take a photo of themselves when they use your product/service and use your hashtags or tag your account. This encourages people to be involved and be associated with your brand. Take note, of course, that it’s just as important to address negative feedback. Don’t delete or ignore these comments! Instead, engage with that customer and provide solutions. This shows that you want everyone to have a…
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