Homegrown short video company, Chingari, today announced an audio-only social media app meant to take on billion dollar startup Clubhouse. The company’s new app is called Fireside and will be available on both iOS and Android smartphones. The app is a near replica of Clubhouse and emulates the logo of Twitter’s Spaces platform, which is another audio-only social media that’s based on Clubhouse. Unlike Spaces and Clubhouse though, Fireside will be available in both English and Hindi, making a play for the growing vernacular space in India. “Fireside enables users to listen to the voice of their loved ones by bridging emotional gaps, leaving them emotionally touched and connected, with a keen focus on building rich communities, fireside aims to cater to the Indian market with clubs and groups that are tailored to suit local needs and sensibilities,” said Sumit Ghosh, CEO & Co-Founder, Fireside. Fireside continues Chingari’s tradition of trying to take advantage of burgeoning markets. Chingari itself was created to take advantage of the growing short video market, though it has faced tough competition from other short video apps in the market, and some say it may have already lost in that space. Fireside obviously tries to take…
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