Ramadan 2021 special: Which brands are rocking it on YouTube?

With Ramadan around the corner, brands in Indonesia and Malaysia have gone all out with the Ramadan campaigns. Several brands in Singapore have also showcased their festive ads which have made the cut in YouTube’s 2021 Ramadan leaderboard. According to YouTube, brands across Indonesia, Malaysia and Singapore have told stories that reflect the unbreakable spirit of kinship and gratitude during the month of Ramadan. For example, McDonald’s Singapore and IM3 Ooredoo captured the hearts of audiences by reuniting families across borders using technology, while McDonald’s Malaysia and Zakat SG highlighted the significance of gratitude and giving back. Grab Indonesia also tickled viewers with an entertaining take on saving the day by delivering the food and groceries people need this festive season Speaking to MARKETING-INTERACTIVE regarding her opinions on Ramadan ads , Hilda Kitti, vice president of marketing Tokopedia, said typically, most Ramadan ads convey a feel-good story that also encourage Indonesians to spread more goodness in the holy month. Tokopedia’s Ramadan campaign theme this year was ‘Dekatkan yang Jauh, Kirim yang Bermakna’ and was inspired by the  pandemic conditions in Indonesia which resulted in more people turning to sending parcels online as a way to stay connected with each other even when they’re apart.    “We collaborated with numerous sellers -…
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