How a WhatsApp Message Created a Foundation for Michelob Ultra's New Fan Base

Anheuser-Busch’s US CMO Marcel Marcondes on being people-centric Michelob Ultra Courtside taught us lessons that will forever influence our way of marketing. Anheuser-Busch On March 11, 2020, the NBA indefinitely suspended the season after a player tested positive for Covid-19. Marcel Marcondes Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Marcel Marcondes is CMO of Anheuser-Busch U.S.
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