CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. getty As a thought leader, you’re always looking for the latest and greatest in technology industry trends and, of course, changes in your audiences’ behaviors. If you’ve been paying attention to the latest digital marketing chatter, then you likely have heard the term “clubhouse” more than a few times. This platform is gaining attention across industries, and more and more thought leaders, including myself, are asking, “Just how valuable is this new platform?” If you’ve been wondering about Clubhouse and how it could play into your thought leadership marketing strategy to help grow your business, then you’re in the right place. However, before jumping into the benefits of this new app, you need to take a moment to familiarize yourself with Clubhouse and what it was initially designed for. What Is Clubhouse? While Clubhouse has only recently been making waves, it was launched in March 2020 by Paul Davidson and Rohan Seth. The two developers have stated that Clubhouse was created due to the increasing popularity of audio and its role in humanizing the social media experience for consumers. Most social media apps…
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