These Byron Bay mums share their children's lives on Instagram. Here's why

When Jayde Couldwell and Sophie Pearce posted their first photos with their husbands on Instagram in 2011, they didn’t realise they were set to be part of the first generation of parenting influencers in the world.A couple of years later, these two northern NSW mums were posting every aspect of their children’s lives on Instagram.From ultrasound scans, to birth, baby photos, first steps, and first days of school, their offspring were becoming the first cohort of children to come of age on Instagram.Like many other modern parents, Sophie and Jayde are reinventing the cherished family photo album. Sophie Pearce shared this photo with the world not long after giving birth.(Instagram)What’s different about their posts is the huge audience they reach – Jayde has more than 35,000 followers on her account, while Sophie has more than 29,000 – and the way they’ve monetised this audience through sponsorship deals.Like the other NSW north coast mums who were profiled in Vanity Fair, they’re used to having strangers judge their lifestyle as inauthentic, privileged and exploitative.And now, controversial Netflix show Byron Baes will put the global spotlight on Instagram influencers in this part of Australia. Jayde Couldwell’s children Mia and Billie have grown up on Instagram.(Instagram)But there must be…
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