Instagram Tests New 'Audio' Tab in Explore to Improve Music Discovery

Instagram appears to be testing yet another TikTok-focused addition, with a new ‘Audio’ tab appearing for some users in their Explore options, which enables you to search for specific tracks in the app. As you can see in this example, posted by @WFBrother on Twitter (and shared by Matt Navarra), the new option enables you to search for songs by keyword, and provides a listing of registered tracks in Instagram’s system. Tapping through on a result then takes you to a separate page for that song/clip, which includes options to save or use the audio in your own post, while it also shows you all the Reels clips that have used that same song or sound. Which is very similar to the same functionality on TikTok. Search for a song title in TikTok and you’ll be able to find similar results in the ‘Sounds’ tab, while tapping through on a song title within a TikTok clip will take you to a display of all the clips that have used the same audio, which lends itself to increased interaction and sharing in the app as users look to tap into the latest trending tracks, and see how others have created clips…
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