LinkedIn Adds New 'Boost' Option for Organic Posts, New Event Promotion and Management Tools

LinkedIn is looking to make it easier for brands to maximize the reach of their posts, with a new, Facebook-like ‘Boost’ option to turn organic Page updates into paid ads, while it’s also adding new tools to help maximize virtual events, and track their performance in the app. First off, on the new ‘Boost’ option – as explained by LinkedIn, sometimes, when you post an organic update to your company page, you can see it get some early traction, and you may want to capitalize on that, without having to create a new ad. Now, you’ll be able to do it: “Starting today, you can easily “Boost” any high-performing organic post directly from your LinkedIn Page. With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach. It’s as simple as it sounds, and the newest way to reach a broader audience without having to learn how to use any new marketing tools.” As you can see here, you’ll soon see a new ‘Boost’ button on your company page posts, providing a quick, easy way to get more reach – so long…
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