5 Instagram Posts to Drive SMB Brand Engagement

Instagram is a powerful marketing channel for small businesses, especially ecommerce. The platform is largely composed of young audiences that are increasingly open to engaging with brands and even purchasing products directly on Instagram. 90% of people on Instagram follow a business, and two-thirds of the people surveyed say Instagram enables interaction with brands. While there are plenty of post formats you can try, here are the best types of Instagram posts to drive better brand engagement (and not just mere double taps). Ask a Question One of the easiest ways to start driving more engagement is to ask questions to your followers, either in captions or within the visual itself. When you post open-ended questions such as “What is your favorite __?” or “What’s your best __ recommendation?”, you spark an interesting two-way conversation that increases your followers’ interest in your brand as they’re able to better connect with you. So, use this simple tactic regularly to boost engagement on your Instagram posts. Show Behind the Scenes Social media platforms like Facebook, Twitter, and Instagram are the perfect avenues to showcase your business’s “human side”. A great way to do that is by providing your followers a sneak peek…
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