Improve your networking with social media

Like it or not, LinkedIn has become a valuable networking tool. We spoke to Sharon McCooey, head of LinkedIn Ireland, and Brian McFadden, founder and client services director at the Recruiters agency about how graduates can make the most of social media to get their careers going. What are the main social media tools for graduates? Brian McFadden: It’s more important for some graduates to have a digital footprint, particularly if it is in an outward facing role such as sales or marketing. In other roles, it may be less important but it does help employers to know if you are digital savvy, if you have accolades and recommendations and if you are an active online user. If you’re doing a more backroom role such as software engineering, Github and StackOverflow may be more important ways of showing your work. Why is LinkedIn an important tool now? Sharon McCooey: LinkedIn passed the milestone of one million members in 2013, doubled to two million members in 2019 and has continued to grow since. Our growth has been driven by multiple factors, not simply people finding job opportunities. Over the past year we’ve seen an increase in conversations on the platform and…
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