Tinder is about to look more like TikTok and Snapchat

Tinder’s new video profile feature Image: Tinder By Anna Iovine2021-06-22 13:00:00 UTC In the years since the ubiquitous dating app Tinder launched in 2012, its interface has stayed largely the same. Until now. Today Tinder is launching a slew of new features to serve Gen Z, which accounts for more than half of their users according to their press release. With the introduction of video and an Explore page, the app is going to look a lot more like TikTok and Snapchat. Let’s breakdown the features: Videos in profiles Tinder wants to “bring the main character energy” to the app, invoking a popular TikTok meme, by adding the ability for users to put videos on their profiles. They say this is part of making Tinder a “multi-dimensional experience.” Users will be able to crop and upload videos as they are currently only able to with photos. Tinder’s video feature in action Image: Tinder A social experience called ‘Hot Takes’ Hot Takes jumps off of Tinder’s experiential Swipe Night, an interactive choose-your-own-adventure game within the app, and Vibes, a question-and-answer game to test your compatibility with other users. More than 20 million Tinder users participated in Swipe Night while Vibes led…
Read More