'YouTube can be great medium to build brand effectively'

 Dr Ravindra Aher, C G Shegaonkar and S M Patwardhan at the webinar. (Inset pic) Shishant Mahato. Business Bureau :MIDC Industries Association (MIA) Hingna and GIZ India under the Digital Marketing Webinar Series which has been designed focusing on businesses and MSMEs to help them leverage the online medium recently conducted the second webinar on the topic ‘Growing your business brand through YouTube’. The expert speaker for the session was Shishant Mahato, professional digital marketing trainer and founder of ‘Digital Magnet’. C G Shegaonkar, President of MIA Hingna, initiated the event by welcoming the speaker and all the live participants of the webinar. He further shared the overview of the webinar. Dr Ravindra Aher from GIZ India introduced the online participants to the speaker Shishant Mahato and shared his professional background followed by general remarks.S M Patwardhan, Vice-President of MIA Hingna was also present. Shishant Mahato initiated his presentation by sharing some interesting statistics about the YouTube medium and how businesses could tap into this ever-growing medium for brand building and profits. He showed some examples based on different keywords and told the participants that, the first step to initiate and grow ones YouTube channel is to find untapped video…
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