Image Credit: Dmitry Mashkin Audio-only app Clubhouse has seen downloads decline. Is Clubhouse over? And where does that leave the Clubhouse clones from other tech companies? Has the Clubhouse bubble burst? Even as other tech companies hurry to copy the business model, downloads of the original app have tanked. Clubhouse appeared in March last year – an invite-only audio app where users drop in and out of “Rooms” containing groups of speakers. Now, halfway through 2021, you can’t move for Clubhouse competitors. Spotify has Greenroom; Facebook launched Live Audio Rooms; Reddit has Talk. Twitter not only developed Spaces, but also just announced monetisation for creators within its new Ticketed Spaces feature. Meanwhile the original source of all the hype, Clubhouse itself, is quietly shedding download figures. The addition of Android devices in May 2021 prompted an uptick in users, but that looks to be a damp squib. So, what’s the reason for the drop in interest? What was behind the Clubhouse goldrush? There’s a big reason why Clubhouse caught the attention of millions of people in the first place. Clubhouse rocketed in popularity during the pandemic. Worldwide, people weren’t leaving their homes, instead spending the majority of their time online.…
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