Making a film is challenging in its own right—and then finding a way to get that film to audiences presents a whole different difficulty. “I know a lot of filmmakers who work really, really hard and tell a great story, but then it just gets put on Facebook or Vimeo, and very, very few people see it,” said Rocky Walls, a documentary filmmaker and the cofounder of Noblesville-based video production company 12 Stars Media. Rocky Walls That dilemma led to the creation of Hoodox, a new video streaming service for Indiana-focused documentaries and other non-fiction content. The service launched June 17 at www.watchhoodox.com with a library of 30 titles from filmmakers from around the state. The service is operated by an all-volunteer not-for-profit Indianapolis-based organization that is also called Hoodox. Walls serves as the organization’s executive director. He’s also part of a 16-person Hoodox board of directors whose members include Heartland Film Festival Artistic Director Greg Sorvig and Indy Film Fest Executive Director Dan Moore, among others from both the film and communications/marketing industries. You can think of Hoodox as a much smaller and tightly focused version of Netflix or other streaming services. Hoodox members pay $10 per month or…
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