Facebook Works To Attract Top Creators; Puts MRC Audit On Ice

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Creator Economy Facebook is trying to woo top content creators. But it’s late to the party and lost its halcyon sheen as the spot for influencers and ecommerce brands, reports The New York Times. YouTube is still the backbone of the video creator economy, and TikTok is the unquestioned champion of viral content, with a purely algorithmic feed that rockets video from 10,000 views to more than a million in minutes. TikTok also invested early in creator account tools and marketing partnerships. Snapchat and Twitter are in the mix. Late last year, Snapchat started parceling out more than one million dollars per day to creators for content on its discovery portal. Some individuals have earned hundreds of thousands of dollars in a day. Snapchat and Twitter also both introduced tipping features this year. And Twitter is creating a paywall option so some accounts can charge monthly subscriptions for exclusive content. Facebook outlasted internet titans like AOL, Myspace and Tumblr. But what separates one social network from the internet graveyard is a healthy creator class.  Brand Safety You Later Last June, Facebook committed to a Media Rating Council brand…
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