LA-Based Endgame Aims to Help SaaS Companies Better Utilize Their Data

Caitlin CookCaitlin Cook is an editorial intern at dot.LA, currently earning her master’s degree in mass communication from California State University, Northridge. A devoted multimedia journalist with an interest in both tech and entertainment, Cook also works as a reporter and production assistant for MUSE TV. She got her Bachelor of Fine Arts in Filmmaking from University of North Carolina School of the Arts. For software-as-a-service (SaaS) companies, tracking and analyzing consumer data such as signups and support questions is rather simple. It’s the valuable information about how the most frequent customers are using the product that can require a team of data scientists and engineers to unravel.Los Angeles-based Endgame aims to make it easier to get at this crucial data by collecting customer analytics and making it easy to access. The software is currently in beta testing, with customers such as social media app Clubhouse and graphic design software company Figma. These relationships were formed through a combination of the founder’s network and word of mouth.”Customers really felt the pain and were looking for a solution,” said Endgame CEO Alex Bilmes.The software company announced a Series A round of more than $12 million on Tuesday led by Menlo Ventures.…
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