The juice on LinkedIn content traction

21 July 2021    4 min read Sue Parker is back with the juice on LinkedIn. This time she explores how to make content that goes the distance and gets real traction. As everyone in the marketing world knows great content is king, queen and everything between on LinkedIn. Whether you have a LinkedIn content strategy for your own agency or that of your clients you want a ‘ROE’ (return on effort). Many marketers are throwing their hands in the air in frustration at the never ending stream of changes, algorithm fluctuations and divergent opinions on the how, what and when for traction. Content goals    Content on LinkedIn that engages, educates and encourages conversations is at the core of the platform’s brand promise to build networks, raise visibility and inspire conversations. Traction derives from relevant networks, quality content, organic reach and engagement. This applies to every marketer and their client. But there is no silver bullet for quick success. It’s essential to stay away from dodgy marketing  services that are against LinkedIn’s User Agreement. The key elements are persistence, consistency and creative strategies backed by the latest research and tools. Get these elements right and success is a shorter road.…
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