Sir, – The unlawful use of a person’s image, whether to promote a cryptocurrency by fraudulent means, through anonymous ads, or to suggest wrongly that a person has died, is an issue large social media platforms like Facebook and others must start to take seriously (“Gavin Duffy and Facebook resolve case over ads that claimed businessman was dead”, News, July 30th). As someone who has experienced abuse and threats on Facebook, even though I know longer use it, I’m sure the case resonates with a large number of people. All too often when we complain to the likes of Facebook or others, they are slow to take decisive action or slow to acknowledge complaints. For ordinary lay complainants with little or no financial means, they will have to go through the process of obtaining a court order to find out who is behind the use of their image, abuse or threats through a privacy or defamation action which is extremely frustrating and costly. The e-commerce directive of 2003, which was incorporated into Irish law, provides a significant defence to social media companies, like Facebook, which classifies them as not the publishers of content placed online by users. The get-out clause…
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