DRESSX: The Future of Digital Fashion

The global apparel market is said to be worth $1.5 trillion as of 2020. The future of fashion is no different to the future of many businesses; it lies online in the digital world. Over the coming months and years, those within the fashion industry are expected to take further strides into this digital fashion landscape, or else risk being left behind says Vince Tint, Founder and CEO of 12SM digital marketing agency. In August 2020, DRESSX was launched online, a new company designed around the concept of digital clothing. While the idea was not grasped by many within the industry at first, a redesign has since allowed DRESSX to get their message across. The best way to describe this company would be the equivalent of buying skins in a video game to make your character look cool. DRESSX is looking to replace physical clothing with digital equivalents for social media content. In short, the influencer or fashion celebrity would purchase a digital outfit designed by a fashion designer, both emerging and well-known, which could then be digitally ‘worn’ in a social media post. What DRESSX does is it opens up a new market for these one-time-use clothes to be…
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