Nearly 90 per cent of top sales professionals use sales technology to close deals: LinkedIn report

Virtual selling is increasingly becoming the norm with 9 in 10 top sellers in India using sales tech to close deals in the hybrid world, according to a recent report by LinkedIn.The professional networking platform on Tuesday launched the third edition of the ‘State of Sales’ APAC 2021 report to understand how these times of change are challenging the world of sales today. The findings are based on the responses of 400 buyers and 400 sellers in India.As per the report, virtual selling has become the norm. 74 per cent of Indian buyers said that working remotely has also made the purchasing process easier.It further emphasized that sales organisations and sales managers must prepare for an ongoing hybrid working world moving forward. This trend comes at a time when 90 per cent of India’s sales managers say that the ability to cope with change is more important now, than 5 years ago. The report further stated that sales leaders indicate that hiring may also change in two more crucial ways. “First, with the rise of remote work, sales organisations will be able to hire talent from virtually anywhere in the world — not just the cities where their offices are…
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