TikTok Announces New Partnerships with Vimeo and Canva to Streamline Content Creation

TikTok has announced new partnerships with both Vimeo and Canva to provide more ways for marketers to build better campaign creative in each respective app. The new integrations will facilitate direct connection between TikTok Ad Manager and each platform, making it easy to build TikTok creative, and upload it straight into your campaign. The creative options also align with key TikTok dimensions and creative flows, ensuring that your clips feel natural and in line with the rest of the platform – and not too polished and ad-like, which is a key consideration in your TikTok marketing approach. For Vimeo, TikTok advertisers will now be able to build their TikTok ads within Vimeo Create, its subscription video builder tool, which will provide more ways to customize and construct your TikTok clips. Vimeo launched Vimeo Create in February last year as a means to provide simplified video creation options, specifically tailored to SMBs and those working on a tight budget. The app provides easy-to-use processes to create more standout video content, including graphic and text overlays, transitions, royalty-free music and more.  Here’s an example of a TikTok ad built within Vimeo Create: The drag and drop interface is easy to use, and…
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