Cannes Lions Award and Vimeo Staff Pick Further Mission for Rare-Disease Awareness in …

It was quite an accomplishment for the filmmakers from Sarofsky, Kartemquin Films, Museum + Crane, their partners at digital-native agency closerlook, and global immunology company argenx, when the first installment of their original unbranded documentary series was invited to premiere at the 2020 Chicago International Film Festival. Directed by Ben Strang (“BEAST,” SXSW Jury Award) and shot remotely during the pandemic, “A Mystery to Me” has garnered immense praise for its cinematic storytelling, and its “sense of unguarded intimacy.” Created to humanize and raise awareness of the rare neuromuscular disease myasthenia gravis (MG), by design, it features three stories of individuals living with MG. Under Strang’s direction, Vanetta Drummer-Fenton, Teresa Hill Putnam, and Glenn Phillips unpack the little understood nuances of their experiences with MG, and through deeply vulnerable interviews, reflect on how to navigate the road ahead. Since the auspicious festival debut for the series pilot, “A Mystery to Me” has continued to earn critical acclaim: Most recently, it brought home a Cannes Lions for Branded Content and Entertainment, was named as a Webby Honoree, and won this year’s Brand Film Award in Unbranded Healthcare. It also has been hosted on https://www.mg-united.com, a community site launched by argenx, generating…
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