TikTok is Developing its Own AR Effects Creation Platform to Expand its Visual Tools

An article from TikTok continues to rapidly build on its platform and tools, as it looks to capitalize on its current opportunity, and solidify its place as a key platform within the broader social media space. The platform’s latest development on this front comes in the form of its own AR effects studio, which, like Facebook and Snapchat, would enable AR creators to build their own effects for the platform, expanding its pool of creative, interactive user options. As you can see in this tweet, shared by social media expert Matt Navarra (via Sam Schmir), TikTok’s new ‘Effect House’ is currently open to selected developers as part of initial testing of the tool. TikTok has confirmed to TechCrunch that the new platform launched earlier in the month, though it’s still in its early stages, and is not open for general access as yet. But eventually, the plan would be to open its Effects House platform to all creators, like Facebook’s Spark AR platform and Snapchat’s Lens Studio, providing more capacity for people to build their own visual effects, utilizing TikTok’s various AR functions to create whole new user experiences within the app. Which makes perfect sense. By opening up the tools to…
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