Your Fave Beauty TikTokers & Streamers Are A Whole Vibe At elf's Big Mood Event – Elite Daily

Everyone’s favorite brand recently celebrated a new launch, and yes, it’s a whole mood. In June 2021, e.l.f. Cosmetics dropped its new Big Mood Mascara ($7, e.l.f. Cosmetics), teaming up with rapper Tierra Whack to create hype as big as this mascara makes your lashes appear. “Everything we do is designed to inspire confidence and creativity,” Kory Marchisotto, chief marketing officer, e.l.f. Beauty, said in a press release. “With Big Mood, we’re being e.l.f.ing disruptive in the mascara category and transforming expectations for big, bold and beautiful lashes at an incredible price point.”According to the brand, Tierra Whack couldn’t have been a more perfect launch partner, thanks to the fact “she brings joy to everything she does,” said Patrick O’Keefe, VP, integrated marketing communications, e.l.f. Beauty. That much is evident in e.l.f.’s Big Mood campaign video, which shows the rapper turning even the most mundane tasks into a big mood with the new mascara. Both Tierra and the brand also ensured Big Mood made a big impact socially. The pair kicked off Big Mood with a $25,000 donation to Women’s Way of Philadelphia, a nonprofit close to Tierra’s heart that’s dedicated to promoting gender equality. “I support and really appreciate…
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