Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram

With Twitter recently updating its verification guidelines, and Instagram making it easier for the general public to apply for profile verification in the app, Facebook has today provided a new overview of its approach to verification, and who, exactly, qualifies for the blue checkmark in its apps. First off, Facebook clarifies exactly what its verification tick represents: “At its core, verification is a way for people to know that the notable accounts they are following or searching for are exactly who they say they are. It’s a way for people to know which accounts are authentic and notable. Verification badges aren’t an endorsement from us, nor do we consider them a symbol of importance.” This has been a source of consternation at Twitter, which, over the last year, has worked to re-establish what its verification marker actually means, after some had confused the checkmark as a level of endorsement from the company itself. Here, Facebook clarifies that its verification tick is not that – it’s a marker of notable accounts based on specific criteria. Which it seeks to further explain in this overview In basic terms, in order to qualify for verification on Facebook and/or Instagram: Your account must represent…
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