Top fundraising trends for 2022 – Charity Digital

Social media remains key to increasing reach In 2021, we published various articles giving advice on how charities should use social media, including articles on LinkedIn, YouTube, Snapchat, TikTok, Instagram, Twitter, Pinterest, and Facebook. We gave socials renewed attention because, since the pandemic, they’ve only grown in importance. It seems almost too obvious to mention, but social media continues to dominate marketing activity. In 2022, charities will need to meet supporters on their own turf. And that means prioritising socials, regardless of size and structure. All charities will need to improve their social media etiquette, improve social output, learn when to meme and not to meme, and preferably develop a social media strategy. At Charity Digital, we always recommend prioritising the platforms that best suit your needs. Too many charities adopt a blanket model, trying to post on all platforms, lacking personalisation, targeting, and an appreciation of shifting demographics. Instead, we suggest that you pick a few of the platforms that best suit your needs, reach out to the demographics most likely to find value in your organisation, and shift resources to those platforms. Here is some more social media advice for charities to follow in 2022. Keep up with…
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