LinkedIn Suffered Technical Issues That Skewed Insights And Similar Metrics For Ad …

LinkedIn has recently reported that seven technical issues relating to ads were found and resolved on the platform, with eight percent of the LinkedIn Marketing Solutions customers being affected in the process.The issues at hand almost entirely affected metrics related to ad campaigns and sponsored posts on the site. Examples of affected data includes view counts for videos, click counts across mobile devices for ad campaigns, insights on sponsored campaigns, and so on. In a nutshell, if the information at hand pertained to ads, then it was potentially affected. However, unlike most major glitches and errors that affect social media platforms, this one was rather self contained. Apparently, only eight percent of the Marketing Solutions customers ended up being affected by the changes. While they’re definitely not happy over the current proceedings, what’s rather obvious to state is that things could have been so much worse.The technical issues were publicly acknowledged and addressed by the LinkedIn Marketing Solutions’ vice president of product, Gyanda Sachdeva. In a statement reported by AdWeek, the VP goes on to reassure users that the impact of these errors was minimal, and they were fixed within two weeks of discovery. Furthermore, as an act of good…
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