WhatsApp and Star Sports celebrate the 'Inner Circle' of India's sports stars – Exchange4media

Earlier this month, Star Sports partnered with WhatsApp to custom create a branded content series, The Inner Circle to celebrate the close-knit ‘inner circle’ of people that help sports stars flourish and grow, on and off the field. The series is part of WhatsApp’s current #MessagePrivately campaign and features prominent sports personalities like Shreyas Iyer, Mirabai Chanu, Sania Mirza, PR Sreejesh and Deepa Malik, sharing their stories through freewheeling conversations with host, Abish Mathew. The series will be aired on Star Sports’ channels and Star Sports’ YouTube with amplification on their social media, providing unseen glimpses into the inner circles of these celebrated sports icons. Speaking about the insight behind this unique activation, Avinash Pant, Director Marketing, India says, “WhatsApp believes that all of us need to have an assurance of our own personal space and that privacy is an important component of our lives that helps support growth and brings people closer.  This is no different for public figures and celebrities. When we launched our campaign, of which this activation is a part, we showcased how we provide a private and secure environment to people allowing them to flourish both personally and professionally. When we looked at platforms to…
Read More