Ralph Lauren's Pink Pony Initiative Marks 21 Years With Consumer Experiential Activations

Ralph Lauren’s Pink Pony Initiative, which marks 21 years in the fight against cancer, has launched a campaign of multilayered marketing activations and consumer experiences, including a Pink Pony apparel collection.Pink Pony’s mission is to reduce disparities in cancer care, lead the way in finding a cure and help ensure access to quality treatment for everyone at an earlier, more treatable stage. A series of immersive experiential activations have been designed to build communities by fostering conversations and authentic connections in support of the fight against cancer.More from WWDBTS’ Fashion Moments From Their MTV Unplugged PerformanceRalph Lauren to Become Official Outfitter of the Australian Open’Very Ralph’ Screening in ParisThe campaign begins with a 360-degree marketing campaign, a diverse cast of cancer survivors, thrivers and supporters from around the world who will each share their personal story to initiate a dialogue about healing, hope and survival. The group features sexuality educator Ericka Hart; South Korean actress and singer Krystal Jung, and British author Deborah James. As a breast cancer survivor, Hart talks about her double mastectomy and how her community rallied around her while she was going through it.The campaign will appear on the Ralph Lauren website and social media, through…
Read More