Snap Marketing Head Declares AR To Be The Future Of Online Shopping / Digital Information World

In a panel at the TNW 2O21 Conference, Snap’s Head of Marketing Jacqueline Rutgers affirmed the company’s belief that AR would be the future of online shopping.Of all companies out there, Snap would be the one to make such a bold claim so assuredly. Developers have invested thousands of hours into making the social media platform Snapchat as AR accessible as possible. In fact, Snap in general has had many AR led campaigns (one need look no further than their glasses), with online shopping being a big part of that entire process. In fact, a recent promotional event on the platform saw Snapchat utilizing AR to make sales happen during the pandemic. Via their phones’ cameras, users could virtually “try on” clothes and other accessories, before choosing to buy them.Rutgers makes it a point to mention that, based on collected data, that 94% of shoppers that used AR would be happy to do so again. On top of that, there are many online leading brands that are slowly leaning or inching their way towards AR technology being implemented. Alternate reality led equipment and features in general give off a very futuristic vibe that many such companies gravitate towards. The ability…
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