Snapchat hits 100 million users in India, announces AR partnerships with Flipkart, MyGlamm …

Snapchat has hit 100 million monthly users in India, the company announced at its Snap Summit for India today. Further, Snap is now partnering with Flipkart to power new AR-driven shopping experiences on the platform. It will also be bringing its AR-driven virtual try-ons for Indian cosmetic brands Sugar Cosmetics and MyGlamm. The two will join Snap’s AR shopping beta program and will offer virtual experiences to consumers. Terming India as one of the biggest examples of the success of Snapchat’s overall ecosystem, Snap co-founder and Chief Technology Officer (CTO) Bobby Murphy told indianexpress.com that the company has seen tremendous adoption of its Augmented Reality (AR) capabilities in the country. “We’ve seen really tremendous engagement and enthusiasm across our entire community in India around augmented reality. That engagement is happening within Snapchat and in other apps that we’re working with,” Snap’s co-founder pointed out. For Snap, the new AR-driven partnerships are the results of growing investments in the country and the company sees AR growing bigger than just the creative and funny Lenses for which it is best known. Snap has been steadily investing in increasing AR skills in the country and helping ‘Lens creators’ build better experiences. Lens is…
Read More